BALLET DANCERS AS BRANDS
Nowadays, the ballet world is becoming more and more popular, and its international stars are becoming brands and public figures: “A wave of international ballet stars are increasingly leaping from company to company, creating their own brands and becoming more like world-traveling conductors and opera stars. In doing so, they are upending ballet’s traditional professional path and changing an art form long defined by national styles that dancers perfected as they grew up with — and stayed loyal to — a single company. “The talented people belong not to one company, but to the dance world,” the Russian ballerina Natalia Osipova said in a recent Skype interview. “In opera, this happens already. You have a chorus, but principals from all over the world.” Ms. Osipova, 27, is a prime example. On Thursday, she is to dance her first Juliet as a member of Britain’s Royal Ballet, the fourth dance troupe she has joined in two years. Her crowd-pulling virtuosity and charisma have taken...